Visual merchandising has become such an essential part of retailing that a team effort is very often required involving management, staff, designers, and suppliers. Retailers are focusing more and more on creating a stimulating and engaging display that maximizes the visual impact of their merchandise, which in turn, encourages customers to buy.
A retailer’s window is also an essential part of brand management and simply must match the target demographic of the retailer’s merchandise. But it’s not just about maximising sales and managing the brand, retailers want to create an environment that resonates with their target audience - create the right retail experience and loyal customers will keep coming back, time and time again.
Take the stunning display cabinets at Melbourne Brass and Woodwind, Ormond, for example. Store owner, Brian, had his store fitted out by Australia’s leading showcase manufacturer, Brooklyn-based retail display specialists, Showfront, to create the ultimate visual environment for his beautiful brass instruments. Focusing heavily on visual appeal was essential to retail success for such high value, eye- catching merchandise and Showfront knew just how to deliver. Check out this case study in our client testimonials.
With over 20 years of retail display and shop fittings experience, Showfront’s display consultants provided a tailored solution that literally stops the passing traffic and brings customers right in off the street! Complete with downlights, halogen spotlights, flexible slot-wall panels, backlit signage, adjustable shelves, additional storage and security locks, Showfront’s functional but stylish black showcases included several 2m high x 2.4 m wide Wall Units, Tower Display Cabinets with a stunning backlit centre display podium, elegant triangular Tower Display Cabinets with mirrors, functional shop counters and even a custom-built 4m long glass shop counter that runs at a right angle.
Says business-owner Brian, “I couldn’t be happier. The guys at Showfront did an amazing job. They were friendly, professional, easy to deal with and the showcases make my instruments look fantastic! It gives my music store a real edge with its visual appeal.’
Durable, flexible, elegant and superbly crafted, Showfront offers a vast range of retail display systems and shop fittings for sale or hire, including showcases, shelving, racking and kiosks. Showfront provides local, national and international solutions with branches in Melbourne, Sydney, Brisbane, Hong Kong and Shanghai.